{"id":1362,"date":"2018-04-04T10:39:32","date_gmt":"2018-04-04T10:39:32","guid":{"rendered":"https:\/\/www.wekookmarketing.com\/?p=1362"},"modified":"2019-03-16T23:36:40","modified_gmt":"2019-03-16T23:36:40","slug":"tecnicas-te-ayudaran-vender-mas-vino","status":"publish","type":"post","link":"https:\/\/www.wekookmarketing.com\/en\/tecnicas-te-ayudaran-vender-mas-vino\/","title":{"rendered":"T\u00e9cnicas que te ayudar\u00e1n a vender m\u00e1s vino"},"content":{"rendered":"<p>Vender un producto en esta era marcada por la digitalizaci\u00f3n poco tiene que ver con la forma en la que se hac\u00eda en el pasado. Ni siquiera en el proceso de venta de un producto tan cl\u00e1sico como el vino. Internet y sobre todo <strong>el uso de redes sociales han cambiado las reglas del marketing<\/strong>. Por lo que <strong>ahora es clave que las bodegas o incluso los distribuidores se enfoquen en <a href=\"https:\/\/www.wekookmarketing.com\/enomarketing\/ventajas-del-marketing-las-bodegas-vino\/\">t\u00e9cnicas especiales<\/a><\/strong> para aumentar sus ventas.<\/p>\n<p>El marketing para vino va m\u00e1s all\u00e1 de crear un plan para captar clientes a trav\u00e9s de redes sociales, email marketing o marketing de contenidos, por ejemplo. El <strong>enomarketing<\/strong> tambi\u00e9n se caracteriza por la aplicaci\u00f3n de ciertas estrategias offline que ayudan a las empresas a llegar de forma m\u00e1s efectiva a los consumidores. Por lo tanto, si quieres vender m\u00e1s vino, deber\u00e1s prestar atenci\u00f3n a estas t\u00e9cnicas.<\/p>\n<h2>Identifica las necesidades de los consumidores y satisf\u00e1celas<\/h2>\n<p>Todo producto debe poder satisfacer las necesidades de los consumidores para tener \u00e9xito. Pero cuando se trata de vinos, esto es mucho m\u00e1s complejo. <strong>Es vital entender que el vino es m\u00e1s que una bebida<\/strong>. Por ello, si bien el contenido es importante, es decir, si es ligero, espumoso o potente, tambi\u00e9n lo es el hecho de que sea un buen regalo, se vea bien en la mesa, no sea muy costoso, etc.<\/p>\n<p>Cada consumidor tiene necesidades distintas. Por esta raz\u00f3n, debes saber identificar la de tu p\u00fablico objetivo para as\u00ed satisfacerlos. Debes saber que si un consumidor le toca elegir entre dos marcas de vino, este no escoger\u00e1 la mejor desde el punto de vista enol\u00f3gico, sino que elegir\u00e1 la que le ofrezca una mayor satisfacci\u00f3n global.<\/p>\n<h2>Hacerlo accesible<\/h2>\n<p>Otra de las t\u00e9cnicas que te ayudar\u00e1n a vender m\u00e1s vino es hacer de la venta del producto algo accesible. Y no hablamos precisamente de que sea asequible monetariamente, sino de que sean f\u00e1ciles de comprar. Para ello es fundamental que se reduzcan las asimetr\u00edas de comercializaci\u00f3n entre el comprador y el vino.<\/p>\n<p>Si se facilita la comercializaci\u00f3n del producto, se puede maximizar la satisfacci\u00f3n del consumidor. Adem\u00e1s, es importante recordar que los consumidores de vino no son expertos sumiller ni tampoco en\u00f3logos. Si bien algunos de ellos suelen conocer un poco de vinos, siempre es importante tener en cuenta su grado de conocimiento de la bebida.<\/p>\n<h2>Atento a la imagen<\/h2>\n<p>La calidad del vino no lo es todo. La imagen tambi\u00e9n cuenta y mucho. Debes tener en cuenta que la marca, la etiqueta, el envase, el embalaje, la bodega, la denominaci\u00f3n de origen y hasta el tap\u00f3n son las primeras cosas que percibe el consumidor. Por ello, debes estar atento a la imagen del vino. De esto depender\u00e1 una buena parte de las ventas. El sabor lo percibir\u00e1n m\u00e1s tarde. Pero la imagen puede ser clave para mejorar la percepci\u00f3n de calidad del vino.<\/p>\n<h2>Crear contenido de valor<\/h2>\n<p>Finalmente, no se puede dejar de lado las estrategias que funcionan en todos los sectores. Se trata de la creaci\u00f3n de contenido de valor, ya sea en blogs, p\u00e1ginas web e incluso en redes sociales. Al publicar contenido \u00fatil para las personas no solo se consigue promocionar la marca y captar nuevos clientes. Sino que es una excelente oportunidad para propagar la cultura del vino, algo que a largo plazo favorecer\u00e1 a tu negocio.<\/p>\n<p>Si aplicas algunas de estas<a href=\"https:\/\/www.wekookmarketing.com\/enomarketing\/ventajas-del-marketing-las-bodegas-vino\/\"> t\u00e9cnicas relacionadas con marketing<\/a>, podr\u00e1s ir aumentando tus ventas poco a poco. La idea es acercar el vino al consumidor de una forma sutil pero pr\u00e1ctica.<\/p>\n<div style='text-align:left' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Vender un producto en esta era marcada por la digitalizaci\u00f3n poco tiene que ver con la forma en la que se hac\u00eda en el pasado. Ni siquiera en el proceso de venta de un producto tan cl\u00e1sico como el vino. Internet y sobre todo el uso de redes sociales han cambiado las reglas del marketing. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","_joinchat":[],"footnotes":""},"categories":[1],"tags":[50,39,51],"class_list":["post-1362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enomarketing","tag-bodegas-de-vinos","tag-enomarketing","tag-vinos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00e9cnicas que te ayudar\u00e1n a vender m\u00e1s vino - WEKOOK Marketing<\/title>\n<meta name=\"description\" content=\"El marketing para vino va m\u00e1s all\u00e1 de crear un plan para captar clientes a trav\u00e9s de redes sociales, email marketing o marketing de contenidos, por ejemplo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wekookmarketing.com\/tecnicas-te-ayudaran-vender-mas-vino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9cnicas que te ayudar\u00e1n a vender m\u00e1s vino - WEKOOK Marketing\" \/>\n<meta property=\"og:description\" content=\"El marketing para vino va m\u00e1s all\u00e1 de crear un plan para captar clientes a trav\u00e9s de redes sociales, email marketing o marketing de contenidos, por ejemplo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wekookmarketing.com\/tecnicas-te-ayudaran-vender-mas-vino\/\" \/>\n<meta property=\"og:site_name\" content=\"(Espa\u00f1ol) Wekook Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wekookmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-04T10:39:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-16T23:36:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wekookmarketing.com\/wp-content\/uploads\/2018\/03\/tecnicas-enomarketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kook Lovers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wekookmarketing\" \/>\n<meta name=\"twitter:site\" content=\"@wekookmarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kook Lovers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.wekookmarketing.com\\\/tecnicas-te-ayudaran-vender-mas-vino\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wekookmarketing.com\\\/tecnicas-te-ayudaran-vender-mas-vino\\\/\"},\"author\":{\"name\":\"Kook Lovers\",\"@id\":\"https:\\\/\\\/www.wekookmarketing.com\\\/#\\\/schema\\\/person\\\/7782acc563aec4a380e2bdca0cf4ba2e\"},\"headline\":\"T\u00e9cnicas que te ayudar\u00e1n a vender m\u00e1s vino\",\"datePublished\":\"2018-04-04T10:39:32+00:00\",\"dateModified\":\"2019-03-16T23:36:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.wekookmarketing.com\\\/tecnicas-te-ayudaran-vender-mas-vino\\\/\"},\"wordCount\":1268,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.wekookmarketing.com\\\/tecnicas-te-ayudaran-vender-mas-vino\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wekookmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/tecnicas-enomarketing.jpg\",\"keywords\":[\"bodegas de vinos\",\"enomarketing\",\"vinos\"],\"articleSection\":[\"Enomarketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.wekookmarketing.com\\\/tecnicas-te-ayudaran-vender-mas-vino\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wekookmarketing.com\\\/tecnicas-te-ayudaran-vender-mas-vino\\\/\",\"url\":\"https:\\\/\\\/www.wekookmarketing.com\\\/tecnicas-te-ayudaran-vender-mas-vino\\\/\",\"name\":\"T\u00e9cnicas que te ayudar\u00e1n a vender m\u00e1s vino - 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