{"id":1274,"date":"2017-11-18T18:30:02","date_gmt":"2017-11-18T18:30:02","guid":{"rendered":"http:\/\/www.wekookmarketing.com\/?p=1274"},"modified":"2020-05-12T12:37:49","modified_gmt":"2020-05-12T12:37:49","slug":"como-entrar-en-la-guia-michelin","status":"publish","type":"post","link":"https:\/\/www.wekookmarketing.com\/en\/como-entrar-en-la-guia-michelin\/","title":{"rendered":"\u00bfC\u00f3mo entrar en la Gu\u00eda Michelin?"},"content":{"rendered":"<p>Aparecer en la Gu\u00eda Michelin no es tan sencillo como enviar un formulario de inscripci\u00f3n, pagar una determinada tarifa y esperar a que tu <a href=\"http:\/\/www.wekookmarketing.com\/marketing-digital\/\">restaurante<\/a> aparezca en esta tan deseada gu\u00eda. Si fuera as\u00ed, perder\u00eda su magia y la reputaci\u00f3n que la hace tan deseable.<\/p>\n<p>Por motivo de la inminente <a href=\"https:\/\/guia.michelin.es\/magazine\/acerca-de-la-guia\/la-guia-michelin-espana-portugal-2018-se-presentara-en-tenerife\" target=\"_blank\" rel=\"noopener\">presentaci\u00f3n de la Gu\u00eda Michelin 2018 de Espa\u00f1a y Portugal<\/a> que se celebrar\u00e1 el pr\u00f3ximo 22 de noviembre en el hotel The Ritz-Carlton Abama en Tenerife, hemos considerado oportuno informar en detalle a las personas que, bien por tener un restaurante o simplemente por curiosidad, quieran conocer los entresijos de esta Gu\u00eda que premia el buen hacer gastron\u00f3mico.<\/p>\n<h2>\u00bfQu\u00e9 es la Gu\u00eda Michelin?<\/h2>\n<p>Para los que no la conozcan a\u00fan, esta gu\u00eda gastron\u00f3mica es una de las m\u00e1s conocidas e importantes del mundo. Nace en el a\u00f1o 1900 creada por Andr\u00e9 Michelin con fin publicitario, pero es en 1920 cuando la gu\u00eda se comienza a vender y aparecer restaurantes en ella. Su fin es premiar la calidad, creatividad y esmero en los platos asignando de una a tres estrellas. Si un restaurante recibe <strong>tres estrellas<\/strong> indica que la cocina es excepcional que justifica de por s\u00ed el viaje, si recibe <strong>dos estrellas<\/strong> se considera que es de calidad de primera clase en su tipo de cocina y por \u00faltimo si se valora con <strong>una estrella<\/strong> indica que es un restaurante muy bueno en su categor\u00eda.\u00a0Por otro lado, tambi\u00e9n se valora el servicio con el que se sirve a los clientes asignando de uno a cinco cubiertos.<\/p>\n<h2>\u00bfQui\u00e9nes deciden las estrellas Michelin?<\/h2>\n<p>Ahora que ya sabes qu\u00e9 es la Gu\u00eda Michelin te preguntar\u00e1s qui\u00e9nes son las personas que deciden si un restaurante debe aparecer o no. Pues se trata de <strong>inspectores an\u00f3nimos<\/strong> que viajan por todo el pa\u00eds visitando restaurantes valorando principalmente, en su informe, la selecci\u00f3n de los productos, la creatividad, el dominio de la cocci\u00f3n, los sabores as\u00ed como la relaci\u00f3n calidad-precio. En concreto, en Espa\u00f1a hay 12 inspectores.\u00a0Cualquier persona no puede ser inspectora, los elegidos son profesionales del sector con experiencia acreditable que han pasado previamente por un periodo formativo de seis meses.<\/p>\n<h2>\u00bfC\u00f3mo aparecer en la gu\u00eda?<\/h2>\n<p>Llegados a este punto, estar\u00e1s deseando saber qu\u00e9 tienes que hacer para que el nombre de tu restaurante aparezca en esta gu\u00eda gastron\u00f3mica tan famosa. Para ello, lo \u00fanico que puedes hacer es <strong>tener un buen hacer en tu cocina<\/strong>, no es posible contactar con los responsables de la gu\u00eda y decirles que vas a invitar al inspector a un buen banquete, tienes que darte a conocer por tu buena cocina y tener la suerte de que uno de estos an\u00f3nimos inspectores se entere y pase por tu restaurante.<\/p>\n<p>No te desanimes si piensas que es complicado, se trata de un trabajo constante, debes propon\u00e9rtelo y poner todo tu empe\u00f1o para ofrecer una cocina digna de ser premiada por esta gu\u00eda recordando los valores que se tienen en cuenta:\u00a0<strong>calidad, creatividad y esmero en los platos<\/strong>.<\/p>\n<div>\u00a0Desde <a href=\"http:\/\/www.wekookmarketing.com\/\">WEKOOK Marketing<\/a> esperamos haber resuelto esta duda ;). En caso de que necesites asesoramiento con tu restaurante a nivel de marketing, estaremos encantados de ser tus <strong>Chefs de Marketing<\/strong>, puedes reservarnos una mesa para hablar de tu proyecto <a href=\"http:\/\/www.wekookmarketing.com\/contacto\/\">aqu\u00ed<\/a>.<\/div>\n<div id=\"div-gpt-ad-body-post2\"><\/div>\n<p>&nbsp;<\/p>\n<div id=\"div-gpt-ad-body-post\"><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div style='text-align:left' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Aparecer en la Gu\u00eda Michelin no es tan sencillo como enviar un formulario de inscripci\u00f3n, pagar una determinada tarifa y esperar a que tu restaurante aparezca en esta tan deseada gu\u00eda. Si fuera as\u00ed, perder\u00eda su magia y la reputaci\u00f3n que la hace tan deseable. Por motivo de la inminente presentaci\u00f3n de la Gu\u00eda Michelin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","_joinchat":[],"footnotes":""},"categories":[21,3,29,265],"tags":[30,31],"class_list":["post-1274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodtrends","category-gastromarketing","category-kook-news","category-restaurantes","tag-guia-michelin","tag-restaurantes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo entrar en la Gu\u00eda Michelin? - WEKOOK Marketing<\/title>\n<meta name=\"description\" content=\"Desde WEKOOK Marketing te explicaremos qu\u00e9 es la Gu\u00eda Michelin y te desvelaremos c\u00f3mo puede entrar tu restaurante en esta famosa y deseada gu\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wekookmarketing.com\/como-entrar-en-la-guia-michelin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo entrar en la Gu\u00eda Michelin? 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